How Maserati Has Tripled Sales In Less Than One Year


The Maserati brand has had four straight months of 1000+ vehicle sales per month stateside, and has seen their market form right before their eyes. But how?

Enter the Maserati Ghibli, the vehicle that breathed invigorated life into the brand and their consumer base.

By creating an ambitious goal of producing 50,000 units by 2015, the Maserati brand threw their efforts into the revival of the original Ghibli that debuted way back in 1966 at the Turin Motor Show. For all of their hard work, they received a huge reward: a luxurious executive 4-door model that draws on the beauty of its relative, the Quattroporte, fitted to a smaller wheelbase and powered by a 3.0 L V6 twin-turbocharged engine.

But that wasn't enough to take the public by storm; the brand knew it needed something that would draw consumers in while letting the sheer looks and performance of the Ghibli woo them over in-person. What it needed was an attractive price point to make it more than competitive with other segment leaders -- Maserati obliged, and gave the Ghibli a starting MSRP of under $66,000.

And now, nearly one year after its return to the United States, the Ghibli and its impressive family has captivated buyers, thus bringing Maserati sales through the roof, and igniting an underlying segment that was waiting to be served.

It goes to show when a manufacturer puts together a solid business plan based around attractive models, the results won't lie.

The next step for the brand is to give the public even more. Aware of this, the Italian brand, who celebrates their 100th anniversary this year, has upped the ante with the showing of their next striking model -- the Maserati Alfieri, and an SUV model coming even sooner known as the Levante.

Until then, Maserati can continue to expect the Ghibli, Quattroporte and GranTurismo to hold up the brand's much-improved sales level and lift the luxury automaker into the next echelon.


Visit Kelly Maserati in Danvers, Massachusetts today to get amazing deals on new Maserati Ghiblis, Quattroportes, GranTurismos and more!


Comments

Nothing posted yet.
Post a Comment